Comparing Email Marketing To Print Marketing
You've been hired to design a postcard after the account has been lost by a competitor. You need to shine so you can secure a long-term arrangement with your client, but you are not sure what you need to do to knock their socks off. You don't want to go too far, too quickly and risk alienating your clients, although you don't want to look like the man they just dumped. Here are five design tips that make a lasting impression if you are not hired to revamp brand identity but instead to just make print marketing effective.
Companies publish there email marketing campaigns or marketing your business with print on their web pages is different than a sales letter or an email. Web content but personal. And 10 page sales letters you receive in the mail would rarely work online. Think of providing content that is useful .
Design it. (Using a stock/template card will look just like everyone else's card) You can easily do this yourself. Companies like Vistaprint allow you to upload your own design.
There are also service charges for each service you choose. You may choose to have a single press release written but, then again, you may wish to have check these guys out a packaged deal that includes having a public relations strategy drawn up. How you bundle your services will also determine what type of charges you have to pay.
There are some equally ridiculous theories about copy and using embedded links within page content to get visitors to move through your website and be subjected to more short pages. People assume that if I must scroll down a page that it is bad from a usability standpoint. Let me ask those people, when was the last time you went you were really interested in and stopped reading since you had to use the scroll bar? It simply doesn't happen. I know we've measured it.
2- Copy. Your message should be brief, simple, and easily understandable. There is no point in beating around the bush if you cannot communicate your message clearly. Because it'll only produce the copy overcrowded don't include information that is unnecessary. Stick with the information that is relevant and important that people must Get the facts know.
Get product samples. Check the website of the company you are considering and request for a sample. description It should be difficult to find a sample. Then go on with the next if the business fails to give you product samples. The product samples should be sent to you in no time.